Session Brief:

What’s your value proposition? How do you add value to consumers’ lives?

Value Proposition Design is the new hit framework for innovating products and services that people actually want because they are useful in helping them achieve what they want to achieve. There’s no theory in Value Proposition Design, its pure application for front-line innovation practitioners.  That said, the Value Proposition is built around a big idea; that successful innovation is all about creating value though utility – helping people achieve what they want to get done in their work and life. It’s not about technology, trends or products; it’s about helping people get stuff done.  In other words uccessful innovation is about creating a fit between the jobs people want getting done and what you sell. In short, Value Proposition Design is about achieving product-market fit. In this vision of value-based innovation, products and services only have value to the degree they assist in helping people get their job(s) done.

Mr. Amit Lallwill be taking up this session to educate the start-ups on how they can add the ideal value proposition to their offerings & make it for attractive for their customers.