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Session Brief:

When creating your Start-up marketing strategy, it is essential to understand the vital role that content marketing plays. Content marketing is not only affordable, but it is an effective form of marketing utilized for reaching both your primary and secondary your target audience—including everyday consumers and B2B marketing. Ms. Nisary Mahesh will be taking up the session to brief the start-ups on effective use of content marketing to increase their outreach.

Brief profile of Nisary Mahesh:

Nisary Mahesh is a former banker turned writer and entrepreneur with over 18 years of experience. Nisary is the Managing partner atHubwords Media LLP,a boutique creative shop with experience in content services, PR, digital marketing, and online branding. She is also a founder at, a digital finance platform for women (a venture of Hubwords Media).

Nisary also has 7+ years of corporate experience in banking, customer service, credit appraisal, branch operations, training and team management at ICICI Bank, HDFC Ltd and Reliance General Insurance.

Nisary has 10+ years of experience in communications, branding and new media strategy profession as founder of Hubwords Media. She has been working as a Consultant, trainer and mentor for budding writers, online branding, creative communications, personal branding and new media strategy.

Nisary is a mentor at various women and Start-up platforms. She is passionate about empowering women financially. Nisary has also managed over 80 professional projects involving creative content, editorial management, marketing communication, and online branding.

Event Schedule:
10 February 2020 at 03:00 PM – 04:30 PM : Webinar on Content Marketing

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